Miden
Miden is a privacy-focused ZK blockchain that runs transactions locally and privately, at scale. As Head of Design, I own the brand, product, marketing and social creative across the ecosystem. I led the redesign of the website and the visual system around it.
Positioning
I framed Miden as “the adult in the room” in ZK. It’s a credible, institution-ready alternative to the hype-driven look the space usually has. I wrote about this in a design essay, Designing the Adult in the Room, which became the north star for the brand.
Visual system
The look is cream and orange, closer to editorial publishing than to crypto. The type pairs Season Mix with Söhne, with guilloché and riso textures throughout. I also built a hand-drawn charcoal illustration system that uses intentional misregistration, so the brand feels made by people rather than generated.
Website & marketing
I designed and built the new Miden site and its marketing pages, including the PriFi Stack page, which explains the privacy-finance offering. For partnerships, I made the Lumina partnership page, co-brand lockups like Circle × Miden, and the materials for institutional business development. I also write blog and social content.
Product
I designed Miden’s bridge and faucet and redesigned the mainnet status monitor. They’re the first tools people touch on the network, so each one is built to feel simple and trustworthy.
Website
Website
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